{"product_id":"the-innovators-dilemma","title":"The Innovator's Dilemma","description":"\u003cdiv\u003e Great companies can fail—not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-\"disruptive technologies\" that create the products and opportunities of the future.\u003cbr\u003e\u003cbr\u003eRadical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming—and how to respond for success.\u003c\/div\u003e","brand":"Workman Publishing","offers":[{"title":"9781565114159","offer_id":40953043878065,"sku":"9781565114159","price":24.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/workman-feed-prod.myshopify.com\/products\/the-innovators-dilemma","provider":"zzz_Workman Publishing","version":"1.0","type":"link"}