{"product_id":"smart-brevity","title":"Smart Brevity","description":"\u003cp\u003e“Brevity Is Confidence. Length Is Fear.” This is the founding credo of Axios News, perhaps the most successful news startup in a generation, with more than 20 million unique visitors a month and 4 million daily newsletter subscribers. \u003c\/p\u003e\u003cp\u003eThis book is a distillation of the founding philosophy of Axios, dubbed Smart Brevity, a writing and business reference designed to retrain people how to write their communications with an emphasis on presenting only new, pertinent information delivered crisply and briefly to maximize a reader’s time and attention. Smart Brevity can be applied to everything from news stories to emails and newsletters, presentations, art, audio, video, and even meetings and conversations. \u003ci\u003eSmart Brevity\u003c\/i\u003e will be a writing and communications manifesto, a retraining guide for writers, an \u003ci\u003eElements of Style\u003c\/i\u003e for the digital age. \u003c\/p\u003e","brand":"Workman Publishing","offers":[{"title":"Default Title","offer_id":41201817387185,"sku":"","price":0.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/workman-feed-prod.myshopify.com\/products\/smart-brevity","provider":"zzz_Workman Publishing","version":"1.0","type":"link"}