{"product_id":"small-is-the-new-big","title":"Small Is the New Big","description":"\u003cdiv\u003e Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.   \u003cp\u003eThen small happened.   \u003c\/p\u003e\n\u003cp\u003eSeth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next \"big\" thing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Workman Publishing","offers":[{"title":"9781598870565","offer_id":40953013567665,"sku":"9781598870565","price":29.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/workman-feed-prod.myshopify.com\/products\/small-is-the-new-big","provider":"zzz_Workman Publishing","version":"1.0","type":"link"}