{"product_id":"demand","title":"Demand","description":"\u003cdiv\u003eIn \u003ci\u003eDemand\u003c\/i\u003e, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).\u003c\/div\u003e","brand":"Workman Publishing","offers":[{"title":"9781611746518","offer_id":40953019891889,"sku":"9781611746518","price":34.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/workman-feed-prod.myshopify.com\/products\/demand","provider":"zzz_Workman Publishing","version":"1.0","type":"link"}